Beer Commercial Frenzy Television Commercials Are The...

Alexandra Fiddes English 1020 Todd Breijak 13 November 2014 Beer Commercial Frenzy Television advertisements/commercials are paid announcements over the television in order to sell a product, item or service. The majority of television commercials range in length from a few seconds to a few minutes. In the United States, TV commercials are considered the most effective way of mass-marketing. Beer companies have proven this by their use of beer commercials to target certain audiences. When looking at the numbers it is found that men drink more than women and whites drink more than non-whites. Men between the ages of 18 to 49 drink the most and that is why the beer advertisers target them the most. Beer commercials throughout the years have used signature characters/items, creativity, humor and sexual attraction to get viewers to buy their products. The strengths/weaknesses of these techniques used to target certain audiences throughout these commercials will be looked at and discussed throughout this paper. To start off, we’re going to look back at an old Lone Star commercial from the 1980s (Diamond). The commercial incorporates everything you would think of when you think of Texas. There are cowboys with cowboy hats, BBQ’s, football, hard workers and square dancing. Lone Star is Texas’s official beer and using these items throughout the commercial grabs the attention of viewers and also relates to their lives. 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