Tuesday, August 25, 2020

Marketing Plan for IPT

Promoting Plan for IPT Strategic objective at It's Popcorn Time is to give items that surpass client's desires and that are one of a kind to our business. To build up a really group arranged condition of submitted energetic representatives from the board to the cutting edge worker all progressing in the direction of the objective of developing our client base. We ought to be a model supplier of outstanding client assistance to both our inside and outside customers.IntroductionHere at It's Popcorn Time we will likely give consumer loyalty and claim to fame gourmet tidbits and desserts that can't be found anyplace else! Our claims to fame are seasoned popcorn, nibble estimated pretzels covered with sweet and appetizing flavors, and scrumptious treats. Our items come in numerous flavors, for example, chocolate, spread, cheddar, and caramel. We are as of now adding new things to our menu that will be accessible in our numerous nearby stores. We need our clients to realize that we will keep on giving client ass istance long after their purchase.HB-IPT A319 SwissWe are focused on acquiring their trust and loyalty.In our Marketing Plan we will talk about significant errands, for example, circumstance examination, key showcasing destinations, vital activities, strategic plans, and a rundown on deterrents we will face and how we will gauge our outcomes. We accept that following this arrangement will end up being fruitful and profitable.Tactical PlansThere are a few Promotional Tactics for IPT to consider. As a matter of first importance will be use web index enrollment by beginning with the significant web search tools and afterward cautiously choosing others focused towards our items. We will likewise be associated with member programs beginning with the blessing bushel organization and the cooking organizations we presently join forces with. Apply for grants is a strategy that we have not examined however it tends to be helpful. This can be tedious, however applying for quality honors can...

Saturday, August 22, 2020

Church and state

Presentation During the Roman Empire, Church and State cooperated. Nonetheless, a few occasions happened that isolated them, these incorporated the parting of chapel, which later prompted different changes in States. Today most States, for example, United States and United Kingdom, accept secularist governments that make and apply their laws without fundamentally counseling strict sectors.Advertising We will compose a custom article test on Church and state explicitly for you for just $16.05 $11/page Learn More This has fuelled various issues extending from disturbance of supplications in state funded schools, to institutional clashes. This paper will investigate and recognize one of the principle issues confronting the State and Church; it will likewise try to prescribe answers for the equivalent. Contemporary Church/State Issues The congregation and State have had a few issues for a considerable length of time, a large portion of which despite everything stay uncertain. These issue s have rather expanded, leaving the inquiry with respect to whether they will ever be settled unanswered. Among the issues that face Church and State are partition of Church from State, secularism of the state, Disputes on images and maxims just as clashes between foundations of State and strict establishments, among others. One of the principle issues encompassing Church/State strife is the job of Church in a State. In many Countries, for example, United States and Britain, secularism and factions have penetrated their strategies and law courts. This has kept on drawing the Church away from State. Places of worship not, at this point right States; besides the States have instituted laws that give individuals opportunity of religion. US is not, at this point a Christian country by law. Additionally, the congregation has been detached by State, despite the fact that it is eager to give direction and guidance at whatever point called upon. The Church feels cheated by State since funda mental structures of States have been penetrated by what the congregation accept, are indecent (religion and secularism). This division, in spite of the fact that not expressed freely, can be found in the manner in which State leads its obligations just as the constitution (translation of the principal revision). There is no reasonable limit given to the Church, anyway with developing secularism and religions whose images take stage in many States, the State’s position becomes more clear, that State has decided to work without the Church. Indeed, these days Church guides States just on greeting. End Church as a rule attempts to control the State on issues liable to influence people’s center around God. In any case, this seldom occurs as of late. Both the State and Church feel obliged to lead the individuals, and this fills further clashes as they attempt to control the population.Advertising Looking for exposition on religion philosophy? How about we check whether we c an support you! Get your first paper with 15% OFF Learn More The State is progressively moving ceaselessly from Church with more invasions saw in its structures and foundations, basically for the sake of opportunity and popular government. Religion has come to fruition in many States, and this has incredibly influenced the Church’s effect on State approaches. As it looks, The State is progressively floating away from Church. Proposal Going by the happenings in the contemporary Church and State, it is progressively turning out to be certain that State feels sufficiently arranged to work without the Church thus they move in inverse ways. Notwithstanding, Church realizes that the State can't remain solitary; it needs direction and advising. Church ought to in this way continue trying to help the State inside and out, possibly later on, the State will grasp it, yet regardless of whether these issues are not settled, Church should concentrate on its obligations, or possibly what i t’s permitted to do, to benefit individuals. This exposition on Church and state was composed and presented by client Brantley Z. to help you with your own examinations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; notwithstanding, you should refer to it as needs be. You can give your paper here.

Challenged To Improve Measurement Standards â€Myassignmenthelp.Com

Question: Talk About The Challenged To Improve Measurement Standards? Answer: Presentation: Advanced promoting alludes to the utilization of the computerized media to connect with the tremendous number of potential crowds present everywhere throughout the world. In the event that you are an online advertiser, at that point advanced showcasing is an idea that you should use in your startegies. As various systems are developing with the expanding patterns, I for one observe the requirement for organizations to contact the potential clients for commitment in their items. Advances for the advertisers: As indicated by ongoing news, the Institute of Practitioners in Advertising (IPA) has chosen to team up with Facebook and YouTube alongside ISBA (United Kingdoms publicizing organization) to utilize the advanced media for expanding their image mindfulness and commitment to agree to the business level norms. To address their necessities, the IPA persuaded Facebook and YouTube to follow the standards of the Digital Trading Standards Group (DTSG). What's more, the two organizations are to satisfy the guidelines set by an outsider for estimating the video advertisements (Facebook, Google Challenged to Improve Ad Measurement Standards - eMarketer, 2017). Additionally, for testing the measurements of the video promotions, the organizations need to focus on the UK crowd for testing purposes. Despite the fact that the organizations included have chosen to expand the commitment related exercises on their foundation, an expanding concern wins for the promoters of UK if advertising isn't very useful there. Hence, I do believe that the worry of IPA is in agreement to the publicists in UK. Promoting bits of knowledge: I have consistently observed that the practically all computerized advertisers don't grasp the promoting bits of knowledge from an effective battle. Most regularly, the advertisements conveyed are as a tick boxes where the commitment detailed is constantly lost (Reporting measurements: Getting from intriguing to valuable, 2017). The fundamental issue with this strategy is the thorough examination expected to get revealing. This is the primary driver for decrease of the computerized advertisers because of absence of examination. As indicated by me, the outcomes are not excessively significant but rather the examination of the information like the commitment and bob rate is significant. The great parts of showcasing are along these lines decreased by the awful parts of it. For instance, assume an organization gets online life traffic more than the natural traffic. This investigation may lead them to consider utilizing internet based life as it were. In the event that it were me, I would apply to build the natural traffic too by applying different strategies. Errors made in promoting: The most huge showcasing botch made by Nielsen. From 2015, they couldn't quantify the bits of knowledge from the individuals on account of updates in programs (Nielsen admits to year and a half of YouTube online evaluations botches - AdNews, 2017). Because of this, the advertisers related with the business have made critical blunders they would say. To reference such mistakes, the specialists will be liable for examining the procedures. Nonetheless, this won't change the way that an inappropriate experiences influenced enormous number of advertisers. Approach and stay away from: As we are going on with the mix-ups, I can see that you will lose enthusiasm for the promoting business because of their issues. To be perfectly honest, I see the purpose behind such presumptions yet I do accept that one error can't conceivable record for the tremendous chances. It is seen that a business arrives at worldwide clients without the requirement for by and by movement around the world. It very well may be finished by utilizing your PCs also. End: Along these lines, the uses of fruitful bits of knowledge incorporate cautious examination of the reports that are continually appeared inside the progressing execution of a computerized advertising effort. I unquestionably investigate my crusades during they are being appeared. This gives me a specific reports with respect to the progressions that are required in my promotion plan. References: Facebook, Google Challenged to Improve Ad Measurement Standards - eMarketer. (2017).Emarketer.com. Recovered 19 September 2017, from https://www.emarketer.com/Article/Facebook-Google-Challenged-Improve-Ad-Measurement-Standards/1016337 Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Difficulties and answers for promoting in a computerized era.European the executives journal,32(1), 1-12. Nielsen admits to year and a half of YouTube online evaluations botches - AdNews. (2017).Adnews.com.au. Recovered 19 September 2017, from https://www.adnews.com.au/news/nielsen-admits-to-year and a half of-youtube-online-appraisals mistakes#JpgqclmVsZbCFLPl.99 Detailing measurements: Getting from intriguing to helpful. (2017).Campaign Asia. Recovered 19 September 2017, from https://www.campaignasia.com/article/revealing measurements getting-from-fascinating to-helpful/428808

Friday, August 21, 2020

Social performance of Unilever an Example of the Topic Business Essays by

Social execution of Unilever Presentation: Need exposition test on Social execution of Unilever theme? We will compose a custom exposition test explicitly for you Continue Each business house, regardless of how huge or little it is, has some social obligations which are should have been met basically. The prime objective of a corporate house isn't just to maintain a productive business and use network assets for its own benefit, yet in addition to give sufficient come back to the general public by taking dynamic part in the improvement of the general public inside which it works. A corporate house should regard and secure human rights and take productive measures to guarantee that they are not occupied with any benevolent occurrence identifying with maltreatment of human rights. Not just that, a business house ought to likewise work in a domain benevolent way. It ought to guarantee that condition doesn't get crumbled by its activity; rather it should take some successful measures so as to improve natural conditions. The United Nation has additionally perceived social investment of corporate houses. It has made a gigantic stride in propelling the universes biggest activity for making corporate resident socially capable by presenting worldwide minimal in 2000 which established some all inclusive rules that corporate houses ought to follow so as to work in the worldwide market in a progressively steady route and to fabricate increasingly prosperous and thriving social orders. This worldwide smaller propelled by the United Nations really draws in players in the private divisions to recognize and spread great corporate practices in the zones of human rights, work rights, insurance of nature, and hostile to defilement. (Rasche 2009, 513) The worldwide smaller remembers ten standards for the regions of human rights, work eight, condition, and anticorruption that a corporate house ought to follows. In the territories of human rights, a business house ought to broaden backing and regard the security of human rights inside the zone of its impact, and guarantee that they are not occupied with human rights infringement. In the event of insurance of work rights, a corporate house should offer appreciation to one side of aggregate haggling and the opportunity of work affiliation, ought to kill a wide range of mandatory or constrained work, should take part in successful cancelation of youngster work, and ought to keep away from any kind of separation as for business and occupation. Undoubtedly, every business house ought to attempt preparatory way to deal with address natural difficulties, should take activities for advancing more prominent duty towards condition, and ought to energize the turn of events and execution of condition amicable advances. Lastly, in the territories of hostile to debasement, every business should take dynamic measures against a wide range of defilement including pay off and blackmail. (Joined Nations 2010) This paper will attempt to dissect how far one of the universes most eminent corporate houses, Unilever, has performed towards meeting its social duties, at the end of the day to state, this paper tries to inspect to what degree Unilever has been effective in following the standards of the worldwide minimized. Social execution of Unilever: Unilever is world acclaimed worldwide organization that possesses a number famous brands in the market of food, home and individual consideration, drinks and so forth. It works on a worldwide stage with a well persified item portfolio including celebrated brand like Persil, Dove, Flora, Knorr and so on it principally fabricates food items alongside home and individual consideration items. Its market has become so immense that its market has stretched out to upwards of 150 nations. It has an enormous representative base including 227,000 individuals around the world. It is completely worldwide organization as in each landmass, with the exception of Antarctica, it has its processing plants and operational organizations. Throughout the years so as to expand its market power it has been following the technique for acquisitions and take overs. Through various huge acquisitions it currently claims upwards of 400 brands. (Brands forever (Unilever 2010, 1)) Being such a huge corporate house, the corporate social obligation of Unilever is likewise expected to be enormous and it has properly perceived its duty towards the general public other than satisfying its benefit making objective. Be that as it may, acknowledgment of obligation isn't sufficient, rather it is important to concentrate more on those exercises which can help distinguishing the organization as a socially mindful corporate house. In this way let us take a gander at the presentation of Unilever towards satisfying its social duties. To the extent the companys obligations towards ensuring the earth is concerned, the organization has made some viable strides towards delivering its items in condition cordial ways. For instance, it has made some viable strides towards satisfying its responsibility of purchasing required palm oil from economical sources which are naturally ensured so as to meet the prerequisite for its organizations in whole Europe, Australia and New Zealand. In 2010, the organization has had the option to make sure about adequate GreenPalm authentications for purchasing reasonable palm oil. GreenPalm is really a testament program for exchanging palm oil which has been intended to handle a wide range of ecological and social issues that are related with he creation of palm oil. Be that as it may, regardless of social affair enough of GreenPalm declarations, the organization has been scrutinized by Greenpeace fro causing deforestation. In 2008, Greenpeace UK Accused Unilever for making sure about palm oil from those providers who delivered palm oil so that the rainforest of Indonesia got harmed. One of the palm oil providers of Unilever was likewise blamed for deforestation for the manors of palm trees which undermined a types of monkey. (Natural supportability ((Unilever 2010, 1)) Despite the fact that there are a few reactions and allegations against Unilever in the regions of ecological issues, one indispensable point ought not be overlooked that in every one of these cases Unilever reacted in a positive manners via looking through powerful strategies which ought to follow natural standards. Truth be told, the endeavor of making sure about enough of GrenPalm authentications is a case of such an exertion. Aside from purchasing palm oil from ecologically affirmed sources, the organization has additionally made a crucial stride towards acquiring transformation the tea business by making the responsibility of purchasing all its tea from moral and practical sources. Being the proprietor of the universes top of the line tea brand, Lipton, the organization targets getting all its tea packs ecologically affirmed in the worldwide market by 2015. This move denotes the initial step by any tea organization in acquire new economically guaranteed tea the market for a huge scope. The organization has built up Lipton as a potential brand which can console its purchaser about the tea sources. It generally takes part in improving the nature of the tea in a domain well disposed way. Nonetheless, one thing ought not be disregarded that while the organization has attempting to make sure about its crude materials from manageable sources so as to secure condition, a few times it gets blamed for dumping of concoction squander. For instance, Hindustan Lever, its Indian auxiliary, as often as possible has condemned for dumping synthetic waste even in those spots which are secured nature saves. (Ecological supportability ((Unilever 2010, 1)) Notwithstanding having a few claims in the zones of ensuring condition, the organization has had the option to set up itself as the principal organization which has put due consideration towards utilizing condition amicable crude materials for its items. This would basically expand markets for its items and make the organization progressively gainful and accordingly partner would now be able to get higher pidends. (Brammer, et al. 2005, p. 13) Unilever is likewise dynamic towards stretching out assistance to the network inside the circle of its impact at the period of scarcity. For instance, on January 15, 2010, Unilever had made a financial gift of $500,000 in association with the United Nations World Food Program to the staggering earth shudder casualties of Haiti. The organization is, in any case, once in a while censured for boosting bigotry through its ads. For instance, in an ongoing commercial of its skin helping item, reasonable and Lovely it demonstrates how a darker looking woman who used to be disregarded by her bosses and other men unexpectedly gets alluring to all men and get fabulous vocation, this promotion is by all accounts discouraging for darker looking ladies. Not just that, the organization has additionally presented another dessert in Austrailia with the name Mohr im Hemd which was before utilized for a chocolate strength so as to allude exposed wild Africans. The organization in any case, disproves such charges and claims that it has utilized the name after directing an expansive market concentrate without having any basic input. (Regarding Rights (Unilever 2010, 1)) To the extent its obligation towards ensuring work rights is concerned, some significant claims has been made against the organization, especially against its auxiliaries in India and Pakistan. These claims concerned the issues of utilization of youngster work, site terminations, opportunity of work affiliations, and aggregate bartering. Where everybody is soughting for prohibiting youngster work, being one of the universes most eminent MNC, Unilever is blamed for utilizing kid work in its assembling units. This sort of episode may take the organization to the court which would not be generally excellent for its notoriety and partner may sell their stakes in the organization in the dread of terrible results. In any case, the organization has had the option to determine most the objections. ((Regarding Rights (Unilever 2010, 1)) To the extent the zones of securing human rights are concerned, the organization has made some compelling strides. A fascinating point to be noted here is

Saturday, August 8, 2020

This is Jeopardy! [UPDATE]

This… is… Jeopardy! [UPDATE] Jeans Final Jeopardy Category: European Place Names Clue: This countrys name comes from the Greek meaning a single house, perhaps because there was only one temple in the area The answer (question) is at the bottom of this blog entry. You may have caught this news item earlier this week: Computer Program to Take On Jeopardy! YORKTOWN HEIGHTS, N.Y. â€" This highly successful television quiz show is the latest challenge for artificial intelligence. What is Jeopardy? That is correct. I.B.M. plans to announce Monday that it is in the final stages of completing a computer program to compete against human Jeopardy! contestants. If the program beats the humans, the field of artificial intelligence will have made a leap forward. [read more] About the same time, I got a call from an MIT senior who is going to be on Jeopardy! tonight. Pretty cool. Tonight, Jiaqi (Jean) Cui 09 will appear on Jeopardy. Heres more about Jean from an email she sent me, explicitly for blogging purposes: About me: I am a senior who is majoring in 21E: Humanities and Engineering (History and Computer Science). ¬â€ For this major, I have to take 7 classes in a 21-Humanities field (History also requires a thesis, which for me is on American Foreign Policy) and 6 classes in an Engineering field. ¬â€ I am a member of MITs Quiz Bowl team (I have done Quiz Bowl since ninth grade, and I was Captain of my high school varsity team.) ¬â€ I am heavily involved in MITs Association of International Relations and Model United Nations (AIRMUN), whose newly elected President is Chris Su, an MIT blogger. ¬â€ I have won an award at a Model United Nations conference, and in AIRMUN, I have been a Head Delegate, Publicity Chair, and Secretary. ¬â€ Last year, as Head Delegate, I led the MIT team to the World Model United Nations Conference (WorldMUN) in Puebla, Mexico. On a different note, I have taught Latin at Splash! since sophomore year at MIT. ¬â€ On April 30, you can watch the interview with Al ex Trebek to hear me talk about teaching Latin. ¬â€ I have also been involved in other activities that I havent listed. About my Jeopardy! experience: The Jeopardy! audition process first involves an on-line test. ¬â€ There are 50 questions, and you have I think 15 seconds to answer each question. ¬â€ If you pass the on-line test, you might be invited to an in-person audition. ¬â€ At the audition, you take a written 50 question test, play a short mock game against two other people auditioning, and get interviewed. ¬â€ If you are selected to be on Jeopardy!, you will receive a phone call. ¬â€ For the adult show, you usually given about 3-4 weeks notice before your tape date. ¬â€ I got The Call in January and taped in February. Taping happens at Sony Pictures Studios in Culver City, California. The day of taping, I congregated in the first floor lobby of the hotel Jeopardy! recommended and waited with other contestants for the shuttle to the studio. ¬â€ When everyone got to the studio, Maggie Speak, the very friendly, energetic, and awesome Contestant Producer, went over the rules and whats going to happen that day. ¬â€ We also had our make-up done and went over our Hometown Howdies. Then, we did some rehearsal play on the actual set. ¬â€ We practised our buzzing. On Jeopardy!, you cant buzz until Alex Trebek is done reading or you get locked out for a part of a second. ¬â€ There are lights on the left and right sides of the gameboard that go on when Alex finishes. ¬â€ We also practised with practice questions. After rehearsals, it was time to play for real! ¬â€ The returning champion got podium number 1, and one of the Contestant Coordinators randomly drew the names of the two opponents who would face the champion. ¬â€ These three players got their make-up retouched and had microphones attached. ¬â€ After that, all three taped their Hometown Howdies. ¬â€ Soon, the taping of the game began. Everyone who was still waiting to play watched. ¬â€ After the first show is finished, the champion went back to the Green Room, changed clothes, and he/she and two new contestants get their make-up retouched for game two. ¬â€ Jeopardy! usually tapes five games a day, three before lunch and two after lunch. Jean told me that she could answer any question I had about her experience, except for the result. For that, I have to wait until tonight, where shell be facing a returning champion whose 6-day winnings total $121,302. Good luck, Jean! [UPDATE: Jean knocked off the returning champion, thanks to a thrilling last-minute Daily Double!] As I was preparing to blog this, I actually felt a little bad. Not because Jean isnt awesome (she is!) but because one of my friends on campus actually appeared on Jeopardy! earlier this year, and I knew about it, and didnt blog it. Of course, this was at a time when I was preparing to be out of the country for a month and was too busy to eat, let alone properly blog. But I felt guilty for a long time after (to this day!). So, to (hopefully) make it up to Anjali, heres a much-belated blog mention. Senior Gets A Second Shot at Jeopardy! On September 9, 1999, a nine-year-old Anjali Tripathi 09 appeared on the children’s edition of Jeopardy! She had been featured in a promotion for the show saying, I studied all my life for this. Then, in second place at the end of the second round of this famous quiz show, she lost the show after incorrectly answering the final Jeopardy! question. Tripathi won a consolation prize of a computer and a trip to Universal Studios in Orlando, Florida. Flash forward nine years to September 17, 2008: Tripathi appeared on the show again in a reunion episode and stood, once again, in second place heading into the final round. She faced the prompt, It’s 277 miles long, it’s up to 18 miles wide, it’s 6 million years old at a given time temps. within it can vary by 25 degrees. Her answer, What is the Grand Canyon, won her both first place and $25,000. [read more] Anjali was also named a Marshall Scholar this year, and shes involved with the awesome new MIT Solar Car, so Im not actually sure being on Jeopardy! even cracks her top three coolest things of 2008-09. Now that Ive made it up to Anjali, and talked about Jean, Im feeling a bit better, but the blog entry wouldnt be complete yet without mention of Vibin 11 (from The Tech): THIS IS JEOPARDY! â€" Vibin A. Kundukulam 11 (bottom-right) watches himself on Jeopardy! while dozens of other students cheer him on in the packed Burton 5 floor lounge in Burton-Conner House on Thursday evening. Kundukulam ended the show in second place, taking home the standard prize of $2000. So, that about does it Enjoy tonights episode of Jeopardy! Jiaqi (Jean) Cui 09 Anjali Tripathi 09 Vibin Kundukulam 11 Jeans Final Jeopardy Category: European Place Names Clue: This countrys name comes from the Greek meaning a single house, perhaps because there was only one temple in the area Correct question: What is Monaco?

Saturday, May 23, 2020

Research Study On American Sign Language - 826 Words

1) How did you select this research study to analyze? That is, what search terms did you use? What database did you use? What was your rationale for selecting this particular study to analyze over the others identified in the search results? What is the full reference for the study in APA format? When I searched for this article I first started by going to UNF’s â€Å"One Search† from the Library home page. I selected the options â€Å"full text only, peer reviewed only, and journal articles only† This limited my search but I felt only gave me the things worth reading that I know would be more credible than anything else. Since I had already found two articles that focused on Bi-Bi I was hoping to find an article that focused on ASL so I typed in the search â€Å"American Sign Language†. At first I only saw articles that focused on hearing people learning ASL but as I scrolled down I saw the word â€Å"Family† which caught my eye first. I decided to use this article because it gives the perspectives of the families on how ASL affects their lives. 2) What was the background for the study? That is, what previous knowledge did the author describe as a foundation for the study in the â€Å"review of related literature?† The background for this study that the authors mention is Dunst’s, Trivetter’s and Deal’s practices in family-centered practices, which explains an appropriate and effective way to inform family members of the options they have for their family member who is Deaf or hard of hearing.Show MoreRelatedI Am A Future Speech Language Pathologist1307 Words   |  6 PagesWhile on my path to be a future Speech Language Pathologist, I cannot in good conscience continue without having a decent knowledge of basic conversational American Sign Language (ASL). Before I chose this career my parents took the time to educate me in the ABCs and simple signs, I have continued to learn more as time has gone on. Even with my limited knowledge it has already helped me greatly through out my professional career. However ASL is not always beneficial, primarily with those who areRead MoreThe Quality Of Language Input And Early Onset Effects On Linguistic And Sub Linguistic Mechanisms1398 Words   |  6 Pages The two previous studies exemplify that the quality of language input and early onset has significant effects on linguistic and sub-linguistic mechanisms. It calls into question whether input quality is predictive of later sign language skills in deaf education program settings. In spoken languages, the quality and quantity of language input is predictive of a child’s later linguistic abilities (Cartmill et al., 2013). However, most deaf children entering education have hearing parents, creatingRead MoreThe Effects Of Deafness On Deaf Children1669 Words   |  7 Pagescollectivism, identity, transnationalism, community, and Deaf Space. American Sign Language is a visual-based language that is the primary language used by Deaf individuals. American Sign Language benefits our society due to the language’s visual nature, which produces a creative expression that is otherwise not experienced in oral languages. Research done by Bauman and Murray has shown that â€Å"Deaf individuals who use American Sign Language have more well-developed peripheral vision, a greater ability toRead MoreDeafness Has Been A Negative Label. Being Deaf Is Considered1528 Words   |  7 Pagescollectivism, identity, transnationalism, community, and Deaf Space. American Sign Language is a visual-based language that is the primary language used by Deaf individuals. American Sign Language benefits our society due to the language’s visual nature, which produces a creative expression that is otherwise not experienced in oral languages. Research done by Bauman and Murray has shown that â€Å"Deaf individuals who use American Sign Language have more well-developed peripheral vision, a greater ability toRead MoreThe Negative Effects Of Sign Language And Sign Language1086 Words   |  5 PagesOver the last few decades, baby sign language has been a consistent hot topic all around the world. Parents are bringing American Sign Language into the home as tool to communicate with their infants from a very early age. Despite controversial debates regarding how sign language can negatively affect a child’s development of speech, there have been findings that prove this to be untrue. Teaching sign language to infants facilitates early commu nication skills and better interactions with the peopleRead MoreMy Interest As A Linguistics801 Words   |  4 Pagesyear of undergraduate studies. I took an introductory American Sign Language (ASL) linguistics course, and after being exposed to basic linguistic principles, realized that this was something I possibly wanted to pursue at a higher level. As I progressed in my program, I took more undergraduate classes related to linguistics. The introductory semantics course and the courses that pertained to ASL linguistics particularly fascinated me. I was also able to take a Language and Culture course, whichRead MoreDeaf Perceptions Of The Deaf1510 Words   |  7 Pagessignificant language barrier between the American Deaf and their hearing counterparts. Though it is often thought to be nothing more than an elevated form of charades, American Sign Language (ASL) is a language like any other- not only with its own grammatical syntax, phonology, and morphology, but also in its compliance to the Sapir-Whorf hypothesis. Created by Edward Sapir and Benjamin Lee Whorf, the hypothesis exists in two degrees: weak and strong. The former claims that language shapes our thoughtsRead MoreSigns Of The Deaf Community Sign Language1279 Words   |  6 PagesAmerican Sign Language There are thousands of languages spoken all over the world and hundreds spoken across the United States of America, but what about the language that isn’t technically spoken? The ability to speak in order to communicate is a privilege that most forget they have. Imagine the struggle of the injustice a person was served losing their ability to hear or speak normally. It’s heartbreaking because communication is so vital to a person’s life. However, imagine a system that allowsRead MoreThe Community Of The Deaf1147 Words   |  5 Pagesproposal it is necessary to clarify what it is meant by Deaf. For the sake of this proposal Deaf will refer to individuals who cannot hear at all or are hard of hearing to the point it is necessary to use sign language to communicate Selecting a Sample The unit of analysis for the proposed study are Deaf individuals that are currently incarcerated in prisons located in the areas of the United States that have the greatest population of the Deaf. The prisons chosen are Rochester Correctional FacilityRead MoreDevelopment and Deaf Children Essay1360 Words   |  6 Pageschildren who are exposed to language early in the womb, deaf children get their exposure to language at birth (Drasgow 1998). Drasgow explains that studies show the earlier language is developed the higher children excel in language skills (Drasgow 1998). Deaf children born to deaf parents will acquire language as easily as hearing child born to hearing parents develops a spoken language (Drasgow 1998). It is vital for a child receive complete exposure to a natural language within their first twelve

Tuesday, May 19, 2020

Analysis Of Case Ban On Tobacco Ads By The Government Of...

Analysis of case Ban on Tobacco Ads by the Government of India Introduction Can a ban of advertising on tobacco products keep young adults from developing the habit of smoking? Can it keep them away from trying it out? The Government of India thought so when it announced on Feb 6, 2001 that it intend to forward legislation to ban advertising on tobacco. I am going to examine the case for this proposed legislation. The announcement sparked a fierce debate over the issue. Is it ethical for the Government to decide what adults do? What about the freedom of choice? Well the debate seek answer these questions. A summary of the arguments in favor of the ban on tobacco advertising in India The side in favor of the ban has a strong argument because they had examples from countries like France, Belgium, Norway, and Finland. where a ban has already taken place and results are more than positive. Besides the courts in Belgium had ruled that the ban on advertising was not unconstitutional because the tobacco industry challenged the ban. Again the Constitutional Body in France also ruled that the ban on tobacco advertising was not unconstitutional. So those in favor of this ban in India, the Government had plenty of support to draw from. Pointing to a World Health Organization (WHO), proponents of the ban cited the increase of the number of death related to tobacco and how WHO estimated this numbers will continue to rise to the tune of about 8.4 million by 2020 and about 10Show MoreRelatedBanning Of The Law Of India1326 Words   |  6 PagesBANNING TOBACCO IN INDIA A case study in ethics management SUMMARY In order to better understand the complexities and difficulties of ethical decisions in the context of organisational management, we will examine one such decision made by the Government of India in 2001. The decision was whether to approve a bill that would place a ban on all tobacco advertising, including the sponsorship of sports and cultural events (Ban on tobacco ads by the government of India, 2001). After looking at the argumentsRead MoreTobacco Advertising And The Indian Government997 Words   |  4 PagesTobacco Advertising and the Indian Government An Analysis of the Case Study In February of 2001, India joined many developed nations in a long-held and ongoing debate; that of the ethical responsibility of government in regards to the advertising of tobacco products. By 2001 many other nations had already decided to either place bans on or strongly restrict the advertising of tobacco products in an attempt to curb usage and thereby avoid the ill health effects associated with the product. While theRead MoreThe Case Ban On Tobacco Ads And Talks About The Conflict Of Interests Between Tobacco Producers And The Government Essay901 Words   |  4 PagesThis essay is a case study analysis that uses the case Ban on Tobacco Ads and talks about the conflict of interests between tobacco producers and the Government of India. In Feb 2001 the Government of India published the news on tabling a bill that bans Tobacco companies on advertising cigarettes and sponsoring the sports and other cultural events. (1) There are several arguments that support the Government’s decision: 1. Protection of people’s health. As World Health Organization states thatRead MoreEthical Challenges Of Tobacco Advertisements1170 Words   |  5 PagesETHICAL CHALLENGES OF TOBACCO ADVERTISEMENTS 1 Ethical Challenges of Banning Indian Tobacco Advertisements Poitier Stringer University of the People ETHICAL CHALLENGES OF TOBACCO ADVERTISEMENTS 2 Ethical Challenges of Banning Indian Tobacco Advertisements The tobacco industry has long presented ethical challenges for governments that are tasked with looking after the public good. Tobacco producers have provided significant revenue for many economies, yet they specialize in the manufacturing and distributionRead MoreThe Issue Of Tobacco Advertising960 Words   |  4 PagesThe issue of how tobacco companies try to influence teenagers into adulthood to consume tobacco was further highlighted in a legal case in the US that resulted in a ban on certain adverts that were said to attract the young into smoking Camel cigarettes. The supporters made a strong argument on the financial contribution of the tobacco industry to the Indian economy, in that they showed that not only the profits made in tax were low, but the spending made on health as a result of smoking, surpassedRead MoreSurrogate Advertising1445 Words   |  6 Pagesgeneral has also drawn Public ire amp; government intervention time and again – either for moving away from truth and the consumers right to know or for creating false images. This is especially true in the case of surrogate advertisements. The issue of surrogate advertisement gained publicity after the government imposed a ban on it. The purpose of this project is to highlight amp; discuss the same. THE CONCEPT OF SURROGATE ADVERTISING Even after the ban, liquor companies continued to advertiseRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 Pagesdemand and consumption of harmful drinking. It is generally recognised that surrogate advertising is even more influencing than normal advertising, but the liquor industry has no choice. Of course, this strategy assumes that the brand and, in some cases, the advertisements, are already well known. Otherwise, such advertising may not serve any purpose. It is difficult to evaluate the effectiveness of surrogate advertising. So far as the present research is concerned , it reveals that for many liquorRead MoreMarketing Case Study4206 Words   |  17 PagesCASE 4ïš º6 Making Socially Responsible and Ethical Strategic decisions move a company toward its stated goals and perceived success. Strategic decisions also reï ¬â€šect the ï ¬ rm’s social responsibility and the ethical values on which such decisions are made. They reï ¬â€šect what is considered important and what a company wants to achieve. Mark Pastin, writing on the function of ethics in business decisions, observes: There are fundamental principles, or ground rules, by which organizations act. Like the groundRead MoreEffectivity of Anti Smoking Campaign in the Philippines1840 Words   |  8 PagesINRODUCTION Smoking is the inhalation of the smoke of burning tobacco encased in cigarettes, pipes, and cigars. Casual smoking is the act of smoking only occasionally, usually in a social situation or to relieve stress. Many health experts now regard habitual smoking as a psychological addiction, two and one with serious consequences.[1] It is the practice in which a substance, most commonly tobacco or cannabis, is burned and the smoke tasted or inhaled.[2] This is primarily practiced as a routeRead MoreThe Walt Disney Company and Disney Management25371 Words   |  102 PagesPART SIX cases 2 THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING O UTL I N E O F CASES 2-1 The Not-So-Wonderful World of EuroDisney— Things Are Better Now at Disneyland Resort Paris 2-2 Cultural Norms, Fair Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption in Trading with China 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity 2-8 Ultrasound Machines, India, China, and a Skewed

Tuesday, May 12, 2020

Beer Commercial Frenzy Television Commercials Are The...

Alexandra Fiddes English 1020 Todd Breijak 13 November 2014 Beer Commercial Frenzy Television advertisements/commercials are paid announcements over the television in order to sell a product, item or service. The majority of television commercials range in length from a few seconds to a few minutes. In the United States, TV commercials are considered the most effective way of mass-marketing. Beer companies have proven this by their use of beer commercials to target certain audiences. When looking at the numbers it is found that men drink more than women and whites drink more than non-whites. Men between the ages of 18 to 49 drink the most and that is why the beer advertisers target them the most. Beer commercials throughout the years have used signature characters/items, creativity, humor and sexual attraction to get viewers to buy their products. The strengths/weaknesses of these techniques used to target certain audiences throughout these commercials will be looked at and discussed throughout this paper. To start off, we’re going to look back at an old Lone Star commercial from the 1980s (Diamond). The commercial incorporates everything you would think of when you think of Texas. There are cowboys with cowboy hats, BBQ’s, football, hard workers and square dancing. Lone Star is Texas’s official beer and using these items throughout the commercial grabs the attention of viewers and also relates to their lives. The weakness of this commercial is that it only targetsShow MoreRelatedIntegrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace16077 Words   |  65 PagesIntegrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for Powder Mountain Resort By: Student Date: 02/26/2011 Table of Contents Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace 1 Table of Contents 2 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Selection of the e-Business for the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pages ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Read MoreMarketing and Page Ref14698 Words   |  59 Pagesstatements should be realistic and general in nature A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use? 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On the other, it perversely unleashed forces that would undermine Western world dominance Read MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreFundamentals of Hrm263904 Words   |  1056 Pages This online teaching and learning environment integrates the entire digital textbook with the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual

Wednesday, May 6, 2020

Discrimination Essay - 2072 Words

Existence of Discrimination Discrimination happens to be exhibited in many ways and different settings. Some of the reasons people discriminate are race, belief, sexual preference, employment, religion, gender, size, and even a person health status. Usually the person that discriminates has a narcissistic behavior and preoccupied with issues of power, vanity, and personal adequacy. Their disorder and ignorance of what the discriminator doesn’t understand, fuels their negative feelings. Many times the basic root of discrimination is heredity, passed down from generation to generation, which also makes it easier to keep discrimination alive. People experience discrimination in a variety of settings like work, school, church, stores,†¦show more content†¦Discrimination is not visible to everyone, but mostly visible to the discriminator and the victim. I have been discriminated in many areas of my life. For instance, at work I was discriminated against because of the color, title, and personal appearance. One time, I had a patient tried to scratch me, and called me a nigger because I’m black. Not once did I disrespect her or mistreat her, but she thought she had the right to say negative words to me, and physically harm me because of the color of my skin. She knew nothing about me except that I was a black woman. The opponents would say that the patient might have behaved like this because she might have had a bad experience before. I would say that a bad experience might not lead a patient call me a nigger, nor would she try to hurt me. Discrimination also exists in a racial sense. A study was created in 2002 to study discrimination in the job market. â€Å"Researchers sent out 5,000 resumes in response to help wanted ads in the Boston and Chicago Sunday papers. The resumes were identical, except for the names of the job applicants...Although the qualifications of the supposed job applicants were identical, the white-sounding names elicited 50 percent more callbacks than the black-sounding names† (Henslin 359). The employers did not look at the resumes properly, and only focused on the names of the applicants. This demonstrate that blacks are prejudged andShow MoreRelatedDiscrimination Essay2500 Words   |  10 Pagesâ€Å"Discrimination is a likely occurrence during the recruitment process.† Discuss this statement in relation to the human resource practices and the issues relating to personality, perceptions and values of managers. This essay argues that discrimination is a likely occurrence during the recruitment process. 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The Host Chapter 12 Failed Free Essays

string(51) " I tried to keep my promise†¦ I die for them\." It’s impossible! You’ve got it wrong! Out of order! That can’t be it!† I stared into the distance, sick with disbelief that was turning quickly to horror. Yesterday morning I’d eaten the last mangled Twinkie for breakfast. Yesterday afternoon I’d found the double peak and turned east again. We will write a custom essay sample on The Host Chapter 12: Failed or any similar topic only for you Order Now Melanie had given me what she promised was the last formation to find. The news had made me nearly hysterical with joy. Last night, I’d drunk the last of the water. That was day four. This morning was a hazy memory of blinding sun and desperate hope. Time was running out, and I’d searched the skyline for the last milestone with a growing sense of panic. I couldn’t see any place where it could fit; the long, flat line of a mesa flanked by blunt peaks on either end, like sentinels. Such a thing would take space, and the mountains to the east and north were thick with toothy points. I couldn’t see where the flat mesa could be hiding between them. Midmorning-the sun was still in the east, in my eyes-I’d stopped to rest. I’d felt so weak that it frightened me. Every muscle in my body had begun to ache, but it was not from all the walking. I could feel the ache of exertion and also the ache from sleeping on the ground, and these were different from the new ache. My body was drying out, and this ache was my muscles protesting the torture of it. I knew that I couldn’t keep going much longer. I’d turned my back on the east to get the sun off my face for a moment. That’s when I’d seen it. The long, flat line of the mesa, unmistakable with the bordering peaks. There it was, so far away in the distant west that it seemed to shimmer above a mirage, floating, hovering over the desert like a dark cloud. Every step we’d walked had been in the wrong direction. The last marker was farther to the west than we’d come in all our journeying. â€Å"Impossible,† I whispered again. Melanie was frozen in my head, unthinking, blank, trying desperately to reject this new comprehension. I waited for her, my eyes tracing the undeniably familiar shapes, until the sudden weight of her acceptance and grief knocked me to my knees. Her silent keen of defeat echoed in my head and added one more layer to the pain. My breathing turned ragged-a soundless, tearless sobbing. The sun crept up my back; its heat soaked deep into the darkness of my hair. My shadow was a small circle beneath me when I regained control. Painstakingly, I got back on my feet. Tiny sharp rocks were embedded in the skin on my legs. I didn’t bother to brush these off. I stared at the floating mesa mocking me from the west for a long, hot time. And finally, not really sure why I did it, I started walking forward. I knew only this: that it was me who moved and no one else. Melanie was so small in my brain-a tiny capsule of pain wrapped tightly in on her herself. There was no help from her. My footsteps were a slow crunch, crunch across the brittle ground. â€Å"He was just a deluded old lunatic, after all,† I murmured to myself. A strange shudder rocked my chest, and a hoarse coughing ripped its way up my throat. The stream of gravelly coughs rattled on, but it wasn’t until I felt my eyes pricking for tears that couldn’t come that I realized I was laughing. â€Å"There was†¦ never†¦ ever†¦ anything out here!† I gasped between spasms of hysteria. I staggered forward as though I were drunk, my footprints trailing unevenly behind me. No. Melanie uncurled from her misery to defend the faith she still clung to. I got it wrong or something. My fault. I laughed at her now. The sound was sucked away by the scorching wind. Wait, wait, she thought, trying to pull my attention from the joke of it all. You don’t think†¦ I mean, do you think that maybe they tried this? Her unexpected fear caught me midlaugh. I choked on the hot air, my chest throbbing from my fit of morbid hysteria. By the time I could breathe again, all trace of my black humor was gone. Instinctively, my eyes swept the desert void, looking for some evidence that I was not the first to waste my life this way. The plain was impossibly vast, but I couldn’t halt my frantic search for†¦ remains. No, of course not. Melanie was already comforting herself. Jared’s too smart. He would never come out here unprepared like we did. He’d never put Jamie in danger. I’m sure you’re right, I told her, wanting to believe it as much as she did. I’m sure no one else in the whole universe could be this stupid. Besides, he probably never came to look. He probably never figured it out. Wish you hadn’t. My feet kept moving. I was barely aware of the action. It meant so little in the face of the distance ahead. And even if we were magically transported to the very base of the mesa, what then? I was absolutely positive there was nothing there. No one waited at the mesa to save us. â€Å"We’re going to die,† I said. I was surprised that there was no fear in my rasping voice. This was just a fact like any other. The sun is hot. The desert is dry. We are going to die. Yes. She was calm, too. This, death, was easier to accept than that our efforts had been guided by insanity. â€Å"That doesn’t bother you?† She thought for a moment before answering. At least I died trying. And I won. I never gave them away. I never hurt them. I did my best to find them. I tried to keep my promise†¦ I die for them. You read "The Host Chapter 12: Failed" in category "Essay examples" I counted nineteen steps before I could respond. Nineteen sluggish, futile crunches across the sand. â€Å"Then what am I dying for?† I wondered, the pricking feeling returning in my desiccated tear ducts. â€Å"I guess it’s because I lost, then, right? Is that why?† I counted thirty-four crunches before she had an answer to my question. No, she thought slowly. It doesn’t feel that way to me. I think†¦ Well, I think that maybe†¦ you’re dying to be human. There was almost a smile in her thought as she heard the silly double meaning to the phrase. After all the planets and all the hosts you’ve left behind, you’ve finally found the place and the body you’d die for. I think you’ve found your home, Wanderer. Ten crunches. I didn’t have the energy to open my lips anymore. Too bad I didn’t get to stay here longer, then. I wasn’t sure about her answer. Maybe she was trying to make me feel better. A sop for dragging her out here to die. She had won; she had never disappeared. My steps began to falter. My muscles screamed out to me for mercy, as if I had any means to soothe them. I think I would have stopped right there, but Melanie was, as always, tougher than I. I could feel her now, not just in my head but in my limbs. My stride lengthened; the path I made was straighter. By sheer force of will, she dragged my half-dead carcass toward the impossible goal. There was an unexpected joy to the pointless struggle. Just as I could feel her, she could feel my body. Our body, now; my weakness ceded control to her. She gloried in the freedom of moving our arms and legs forward, no matter how useless such a motion was. It was bliss simply because she could again. Even the pain of the slow death we had begun dimmed in comparison. What do you think is out there? she asked me as we marched on toward the end. What will you see, after we’re dead? Nothing. The word was empty and hard and sure. There’s a reason we call it the final death. The souls have no belief in an afterlife? We have so many lives. Anything more would be†¦ too much to expect. We die a little death every time we leave a host. We live again in another. When I die here, that will be the end. There was a long pause while our feet moved more and more slowly. What about you? I finally asked. Do you still believe in something more, even after all of this? My thoughts raked over her memories of the end of the human world. It seems like there are some things that can’t die. In our mind, their faces were close and clear. The love we felt for Jared and Jamie did feel very permanent. In that moment, I wondered if death was strong enough to dissolve something so vital and sharp. Perhaps this love would live on with her, in some fairytale place with pearly gates. Not with me. Would it be a relief to be free of it? I wasn’t sure. It felt like it was part of who I was now. We only lasted a few hours. Even Melanie’s tremendous strength of mind could ask no more than that of our failing body. We could barely see. We couldn’t seem to find the oxygen in the dry air we sucked in and spit back out. The pain brought rough whimpers breaking through our lips. You’ve never had it this bad, I teased her feebly as we staggered toward a dried stick of a tree standing a few feet taller than the low brush. We wanted to get to the thin streaks of shade before we fell. No, she agreed. Never this bad. We attained our purpose. The dead tree threw its cobwebby shadow over us, and our legs fell out from under us. We sprawled forward, never wanting the sun on our face again. Our head turned to the side on its own, searching for the burning air. We stared at the dust inches from our nose and listened to the gasping of our breath. After a time, long or short we didn’t know, we closed our eyes. Our lids were red and bright inside. We couldn’t feel the faint web of shade; maybe it no longer touched us. How long? I asked her. I don’t know, I’ve never died before. An hour? More? Your guess is as good as mine. Where’s a coyote when you really need one? Maybe we’ll get lucky†¦ escaped claw beast or something†¦ Her thought trailed off incoherently. That was our last conversation. It was too hard to concentrate enough to form words. There was more pain than we thought there should be. All the muscles in our body rioted, cramping and spasming as they fought death. We didn’t fight. We drifted and waited, our thoughts dipping in and out of memories without a pattern. While we were still lucid, we hummed ourselves a lullaby in our head. It was the one we’d used to comfort Jamie when the ground was too hard, or the air was too cold, or the fear was too great to sleep. We felt his head press into the hollow just below our shoulder and the shape of his back under our arm. And then it seemed that it was our head cradled against a broader shoulder, and a new lullaby comforted us. Our lids turned black, but not with death. Night had fallen, and this made us sad. Without the heat of day, we would probably last longer. It was dark and silent for a timeless space. Then there was a sound. It barely roused us. We weren’t sure if we imagined it. Maybe it was a coyote, after all. Did we want that? We didn’t know. We lost our train of thought and forgot the sound. Something shook us, pulled our numb arms, dragged at them. We couldn’t form the words to wish that it would be quick now, but that was our hope. We waited for the cut of teeth. Instead, the dragging turned to pushing, and we felt our face roll toward the sky. It poured over our face-wet, cool, and impossible. It dribbled over our eyes, washing the grit from them. Our eyes fluttered, blinking against the dripping. We did not care about the grit in our eyes. Our chin arched up, desperately searching, our mouth opening and closing with blind, pathetic weakness, like a newly hatched bird. We thought we heard a sigh. And then the water flowed into our mouth, and we gulped at it and choked on it. The water vanished while we choked, and our weak hands grasped out for it. A flat, heavy thumping pounded our back until we could breathe. Our hands kept clutching the air, looking for the water. We definitely heard a sigh this time. Something pressed to our cracked lips, and the water flowed again. We guzzled, careful not to inhale it this time. Not that we cared if we choked, but we did not want the water taken away again. We drank until our belly stretched and ached. The water trickled to a stop, and we cried out hoarsely in protest. Another rim was pressed to our lips, and we gulped frantically until it was empty, too. Our stomach would explode with another mouthful, yet we blinked and tried to focus, to see if we could find more. It was too dark; we could not see a single star. And then we blinked again and realized that the darkness was much closer than the sky. A figure hovered over us, blacker than the night. There was a low sound of fabric rubbing against itself and sand shifting under a heel. The figure leaned away, and we heard a sharp rip-the sound of a zipper, deafening in the absolute stillness of the night. Like a blade, light cut into our eyes. We moaned at the pain of it, and our hand flew up to cover our closed eyes. Even behind our lids, the light was too bright. The light disappeared, and we felt the breath of the next sigh hit our face. We opened our eyes carefully, more blind than before. Whoever faced us sat very still and said nothing. We began to feel the tension of the moment, but it felt far away, outside ourself. It was hard to care about anything but the water in our belly and where we could find more. We tried to concentrate, to see what had rescued us. The first thing we could make out, after minutes of blinking and squinting, was the thick whiteness that fell from the dark face, a million splinters of pale in the night. When we grasped that this was a beard-like Santa Claus, we thought chaotically-the other pieces of the face were supplied by our memory. Everything fit into place: the big cleft-tipped nose, the wide cheekbones, the thick white brows, the eyes set deep into the wrinkled fabric of skin. Though we could see only hints of each feature, we knew how light would expose them. â€Å"Uncle Jeb,† we croaked in surprise. â€Å"You found us.† Uncle Jeb, squatting next to us, rocked back on his heels when we said his name. â€Å"Well, now,† he said, and his gruff voice brought back a hundred memories. â€Å"Well, now, here’s a pickle.† How to cite The Host Chapter 12: Failed, Essay examples

Reparation Of Sucrose Reducing Sugar Cane -Myassignmenthelp.Com

Question: Discuss About The Reparation Of Sucrose Reducing Sugar Cane? Answer: Introduction Crystallization is the process of separating pure compounds from a mixture of impurities and is commonly used in the pharmaceutical and chemical industries. The formation of this crystalline structure requires less foreign molecules in its lattice, and thus an important task (Myerson, 2002). Sugar crystallization is being improved especially in the optimization part. This report explains the process of sugar crystallization using lab equipment and how the process can be optimized to further its efficiency. Objectives To crystallize raw sugar and optimize the process. Materials required beaker tongs water weight pen or pencil (for placing across the jars diameter) sugar (2 cups) glass stirring rod string wire mesh screen ring and stand Bunsen burner Beaker Procedure Day 1 Cut a string longer than the jars height Attach weight to bottom of string Use a tape to attach the string to a pen/pencil and place across the jars diameter, such that it reaches near the bottom of the jar Use water to wet the string. also apply a light coating of sugar to the string to act as the seed crystal. Hang the string to dry overnight. day 2 Put about of water into the beaker Place the ring on the stand at a height that makes it easy for the Bunsen burner flame to reach it. Put the wire mesh on the ring and place the beaker on top of it Put on the Bunsen burner flame and boil gently until the water starts to boil. Monitor the Bunsen burner as someone else goes for 2 cups of sugar. When the water is boiling, add a cup of sugar as you stir continuously using the stirring rod. Put the beaker back to boil as it can stop in the process of adding sugar. Extra caution when setting the flame to avoid burning the beaker. Slowly add the remaining amount of sugar when the mixture starts to boil again. after which return the beaker for a small boil. Confirm that all the added sugar has dissolved. Put off the flame and leave the beaker to cool for a few minutes. Avoid shaking or disturbing the beaker. Upon cooling, use the beaker tongs to pour the solution into the glass jar(S). Take the prepared strings and place them across the diameter of the jars. Carefully place the glass jars at the observation counter at the back without shaking its contents or alternatively leave it in its current position without disturbing it. Use soap and lots of water to wash off the beaker used. Create a data table to use to record your observations across the week. Results For purposes of dissolving the sugar, heat had to be applied. Increasing the temperature of the water increases its solubility rate and thus can hold more sugar content (Luo, 2018). The solution forms a super saturated solution when it cools, and still holds the sugar until crystallization starts to happen or if the beaker is agitated. Adding sugar to the beaker causes the water to stop boiling because addition of impurities increases the boiling point of water. Solutes form new bonds when added to a solvent thus more energy is needed to break down the bonds (Honig, 2013) . Crystal formation increased day by day across the week. With the crystals being harder and harder Optimization The process of sugar crystallization can be increased by using a seed crystal (Iswanto, 2006). Which is simply a crystal sample from which a bigger crystal can be obtained from in a laboratory. The light coating applied to the string before the start of the experiment accomplished this purpose. This procedure helps by avoiding the rather time consuming method of natural crystal formation. Optimization in the industries can be achieved by adding the seed in a supersaturated solution and then allowing it to cool (Washington, DC: U.S Patent No. U.S. Patent No. 3,981,739., 1974). when a control beaker (without seed) is used concurrently during the experiment it is observed that the control beaker takes a longer period to start forming the crystals when compared to the crystals formed in the jar containing the seed. The science behind this is the effect of intramolecular interactions physically on a supersaturated solution. Introduction of a seed crystal removes the need for random collis ions or interactions between the components and thus leads to the formation of a crystal lattice. This process of forming a crystal lattice in a solution from a solute is referred to as nucleation (Vesselinov, 2016). References Honig, P. (2013). Crystallization. Amsterdam: Elsevier Science. Iswanto, N. H. (2006). The growth rate spread of sugar seed crystals. International sugar journal, 711-717. Luo, J. G. (2018). Separation of Sucrose and Reducing Sugar in Cane Molasses by Nanofiltration. Food and Bioprocess Technology, 18. Morris Dmitrovsky, A. H. (1974). Washington, DC: U.S Patent No. U.S. Patent No. 3,981,739. Myerson, A. (2002). Handbook of Industrial Crystallization. Oxford : Butterworth-Heinemann. Vesselinov, M. I. (2016). Crystal growth for beginners: fundamentals of nucleation, crystal growth and epitaxy. Singapore: World Scientific

Saturday, May 2, 2020

Denaturation of Proteins free essay sample

This experiment aimed to study the effect of various denaturants on albumin and casein protein extracts through viscosity measurements. 5 mL samples of native and denatured protein solutions were prepared, using ? -mercaptoethanol, urea and SDS as denaturants for albumin, and NaOH, NaCL, HCL, ? -mercaptoethanol, urea and SDS for casein. 5 mL blank solutions for each denaturant used were also prepared. The viscosity of the solutions were determined using Ostwald viscometer. Denaturation of proteins is a reversible—and sometimes irreversible—process that involves the disruption and possible destruction of both the secondary and tertiary structures. Since denaturation reactions are not strong enough to break the peptide bonds, the primary structure (sequence of amino acids) remains the same after a denaturation process. Denaturation disrupts the normal alpha-helix and beta sheets in a protein and uncoils it into a random shape. Generally, protein denaturation is to be avoided, since proteins are best studied as close to their native state as possible. However, denaturation is sometimes done deliberately. For example, in determining the rates of enzyme reactions, proteins are quickly denatured to stop enzyme reactions. Also, to study the detailed nature of the unfolding and refolding of their polypeptide chains, proteins are deliberately denatured. Denaturation of proteins usually result to decreased solubility, altered water binding capacity, loss of biological activity, destruction of toxins, increased intrinsic viscosity, and inability to crystallize. That way, this process can be a useful way in separating proteins from other classes of biological molecules during purification. In tertiary structures, four types of bonding interactions between side chains occur—hydrogen bonding, non-polar hydrophobic interactions, salt bridges, and disulfide bonds. Denaturation occurs because the bonding interactions responsible for the secondary structure and tertiary structure are disrupted. A variety of agents can cause the denaturation of proteins. One of them is heat. An increase in temperature affects the interactions of the tertiary structure by making the molecule vibrate violently and disrupting the hydrophobic interactions and hydrogen bonds. Microwave radiation and ultraviolet radiation are agents that also operate much like the action of heat. Violent whipping causes molecules in globular shapes to extend to longer lengths and then entangle. Detergents, such as sodium dodecyl sulfate (SDS), have hydrophobic tails which penetrate the interior of the protein and disrupt the hydrophobic interactions of the proteins. High concentrations of chaotropic agents such as guanidine hydrochloride and urea cause denaturation by forming competing hydrogen bonds with the amino acid residues of the peptide chain, thereby disrupting the internal hydrogen bonding that stabilizes the native structure. Organic solvents such as ethanol or acetone interfere with the hydrogen bonds in the protein by also forming hydrogen bonds and disrupt the hydrophobic interactions of the peptide chain. These solvents can quickly denature proteins in bacteria, killing them. H is also an agent of denaturation. At either low or high extremes of pH, at least some of the charges of the protein are missing, and so electrostatic interactions that would normally stabilize the native protein are drastically decreased. This can be achieved by adding strong acids or bases, like HCl or NaOH, which disrupt hydrogen bonds and salt bridges. In an acidic environment, acidic groups are protonated and the conformations stabilized by the carboxylate groups are destroyed. In alkaline environments, the amino groups are deprotonated. Salts of heavy metals such as Hg2+, Ag+, and Pb+ combine with SH groups and form precipitates. Reducing agents like mercaptoethanol or other thiol reagents reduce disulfide bonds to sulfhydryl groups. Urea is usually added to the reacting mixture to facilitate unfolding of the protein and to increase the accessibility of the disulfides to the reducing agent. In the first part of the experiment, 5 mL samples of 1% albumin and 0. 01% casein were prepared. 5 mL samples of blank solution, containing the solvent of the proteins and the denaturant were prepared. mL samples of denatured protein were also prepared. Denaturants used were ? -mercaptoethanol, urea and SDS for albumin, and NaOH, NaCL, HCL, ? -mercaptoethanol, urea and SDS for casein. Denaturation of proteins can be characterized by measurable physical and chemical changes in the protein. Methods such as circular dichroism, viscometry, nuclear magnetic resonance spectroscopy and flourences can be used for characterization. In this experiment, viscometry was applied to study the effects of several denaturants in protein standard and protein extracts. In viscometry, the viscosity (resistance of liquid to flow) of the protein sample is studied in order to monitor the denaturation process. Viscosity of a liquid may depend on certain factors such as density, temperature, solute concentration, size and shape of molecules and intermolecular interactions. Generally, a longer fibrous-like protein has a higher viscosity than a globular protein. Denaturation uncoils and changes the globular proteins into fibrous structures with higher frictional coefficient, denaturation tends to increase viscosity. Viscosity measurements were obtained using Ostwald viscometer. The viscosity of the native protein was taken first. It was aspirated throught the viscometer until the solution level was above the first mark. Bubbles were avoided during aspiration to prevent discrepancies in time measurements. The time interval from when the solution passed the first mark up to when it passed through the second mark was recorded. The same procedure was done for the blank solution, then for the denatured protein.

Monday, April 13, 2020

Leadership Essay Sample For Scholarship

Leadership Essay Sample For ScholarshipA leadership essay sample for scholarship is a blueprint for high school students in preparing for and applying for college. The essay helps to illustrate the qualities and characteristics that a student possesses that make him or her an ideal candidate for such scholarship. It helps students identify their own unique talents, skills, and abilities and emphasize those qualities to show why they are most suitable for the scholarship program.The essay contains two sections: the first outlines the student's personal experiences and skills; the second outlines his or her accomplishments and goals, strengths, and special characteristics. The guidelines for drafting a successful essay are detailed in the sample.The essay should not be construed as an application for a scholarship. The essay should be concise and well organized, particularly in the beginning of the application portion of the essay. Students should refer to the outline of the essay, the sample, and other resources for details.The essay should include both appropriate topics and self-deprecating humor and should not be overly serious. Self-awareness and humor make good allies in the application process.Leadership skills are unique skill sets with many implications. College admissions officers look for unique ability, which comes from identifying talents and abilities and expressing them clearly in writing. Specialized leadership courses help students assess their strengths and weaknesses and articulate these to determine if they are most suited for the scholarship or other college.A college admission officer will review the essay and make a determination about whether it is complete and well written, what students should write in the future, and if the essay is worthy of consideration. Generally, admission officers will reject essays with grammar, spelling, or sentence structure problems, but will accept full essays that provide unique insights into the student's o verall personality and background.The leadership essay sample for scholarship application allows students to showcase their unique talents and capabilities and reveals the skills necessary to develop leadership. Applications for college scholarships allow high school students to discover how they can excel at college and earn an undergraduate degree with a special scholarship program, a great goal for many.

Sunday, March 22, 2020

Bernard Shaw biography and influences Essays - George Bernard Shaw

George Bernard Shaw was an Irish plays writer.He was the greatest English dramatist in the modern history and was one of the most interesting literary characters in the history. He was famous for his creative quotes and works .He had developed the English Theatre and changed its porpuses .he was considered second only to Shakespeare.On this essay I will talk about his biography ,his literary start , his major works , influences and his great successes. George Bernard Shaw's early life was different and special from many other people.He had an inspiring childhood .In his early life, he was introduced to music and art which lured him to become a writer .He was born into a low-class family and his father wasn't too careful about him.His father moved to London wheras he stayed in Dublian and received different kinds of knowledge such as art and music , therefor wasn't interested at all in the ordinary learning and hated the school too much.When he was fifteen yeas old , he worked in estate's office as a rent collecter which he hated as much as the school .In spite of hating his job ,it inspired him to write his first play (Widowers' houses). In 1876, he moved to London where he started his literary life.That stage which carried many events was extremely improtant in Shaw's life. He moved to London in 1876 and became a member of Fabien Soceity .He tended to participate in social activities due to his socail interest.During 1880s he became an art and literary critic and a socailist commentator and gathered much attention .He wrote five plays but couldn't publish any one of them .Then , he stopped writing novels and tuned to playwriting which he recognized as a form that allows him to widely express all his deep social ideas and concerns in orded to achieve his main aim which is reforming and correcting the society .In 1898 , six of his plays were published such as (Pleasant and Unpleasant) which brought a popular success to Shaw . Shaw made an impressive influences on the Enlgish Theratre and society .He explored sombre and contentious social subjects like morality ,sexual injustice and class division that waked the society.He accomplished in exposing the realities of many serious situation in way that carried his deep hopes and wishes to change the bitter fact. For instance,in his first play (Widowers' houses) ,he had illustarted the real lifes of poor people and their constant toubles with the greedy landlords ,according to what he had seen in his estate's job in the past.Another example is (Man and Superman) which it's regarded as a very important play of Shaw's works .The play contains a lot of comedy in a story about reluctant man who got tempted by resourceful women. in addition to his plays, his writing also was serving on behalf of public. He had carried the people's worries and concerns that led him to criticise the England Government's dicision in joining the World War 1 which influenced the public and caused the Government anger so he faced some unfair measures for a while such as removing his books from libraries and forcing him to resign from Fabien sociey .In simpler term ,it can be deduced that Shaw's works brought a fabulous impacts in different approaches. Shaw had made many great successes.He gained the Nobel Prize for literature in 1925 for his brilliant play (Saint Joan) which was written in 1921.The prize was a proof that his success was world-wide and wasn't only inclosed in England.Moreover,he left many positive results inside the English Theatre .He was keen on society's issues and poured all his works on serving the society. He achieved in refreshing the English Theatre ,shifting public attitudes and starting the reforming call from the theatre stage . His social flair,political talent ,interesting arguments, deep discussion and serious questioning made the stage burst into "theatre of ideas" . To sum up , George Bernard Shaw was an ingenious ,creative and very interesting character.. He had progressed the English Theatre and served the society by his works which left a great influences.

Thursday, March 5, 2020

Before the civil war

Before the civil war, a woman had a specific place in society, one that was extremely inferior to that of men. People had developed notions of what it meant to be a woman. The Civil War changed those notions. The War was the beginning of womans strive for suffrage in America. As the war came to an end, women became more involved in the world, and were allowed to achieve and accomplish a lot of things that only men had done in the past. The attributes of True Womanhood, by which a woman judged herself and was judged by her husband, her neighbors, and society could be divided into four cardinal virtues- piety, purity, submissiveness, and domesticity. (Welter 152). In her work, American Quarterly: The cult of True Womanhood, Barbara Welter explains her view on the role of a woman before the Civil War. In order for a girl to reach true womanhood she would have to reach for perfection in the four above categories. After the war, two of these attributes began to decline greatly in women, as they began to find new roles in society. Women started becoming more independent, and the submissiveness and domesticity gradually started to fade. They still had these qualities, but they were definitely not as strong as they had been before the war. Submission was perhaps the most feminine virtue expected of women. Men were supposed to be religious, although they rarely had time for it, and supposed to be pure, although it came awfully hard to them, but men were the movers, the doers, the actors. Women were the passive, submissive responders. (158-9). Women were very submissive before the war, but after it, they felt that they had earned a new role. They learned to perform the duties formerly only performed by men, and now felt that they did not have to give in so easily to the commands of them. A wife should occupy herself only with domestic affairs-wait till your husba...

Tuesday, February 18, 2020

Wellness Management Essay Example | Topics and Well Written Essays - 250 words

Wellness Management - Essay Example They also include medical screening as well as on-site fitness programs and many more. The bottom line of these wellness plans is that healthy employees are considered to more productive and better for companies. Employees are considered to be the most valuable possessions of the company. (Treacy). The companies improve wellbeing and job satisfaction by conducting these wellness programs such as Zippos and Google are doing. In these programs, companies provide different facilities to the employees. For example, a company facilitates them with health regarding facilities, also allows time for the exercise and different healthy activities. The company gives the facility of the on-site kitchen and eating bar to promote healthy food consumption. For the sake of wellness program, the company also offers financial and other incentives as well. Wellness program also consists of various effective workplace programs and also maintains a health-focused environment that significantly benefits e mployers, employees, and their families. Wellness programs are not supposed to be costly at all as they can be designed using various low cost activities and regimes. It states that by practicing a wellness program, the company does not only get productive employees but it also drives the company towards achieving long-term benefits. Collectively, it can be stated that wellness programs are the fundamental need of any company’s strategy. These programs are based upon different activities such as health education and weight management programs.

Monday, February 3, 2020

Algabraic Functions, real life, and teaching them to your students Essay

Algabraic Functions, real life, and teaching them to your students - Essay Example Therefore, this problem can be modeled as creating a function in which the miles per gallon (MPG) is a function of the money in dollars spent annually powering the car. Context In trying to decide what type of car to get, Ryan is looking at what kind of car he can get for the right price. Since he is a college student, he is looking for a car that gets good mileage so that he can spend less money on gas and still be able to drive around. The car dealership gave him a guide in which he could compare the amount of money he would need depending on the type of vehicle he bought. The larger, inefficient trucks typically get about 10MPG and will cost approximately $2,700 in gas per year. The dealership has it listed in increments of increasing 5 MPG, ending with the most economically and ecologically efficient cars which get around 50 MPG and only cost $540 annually to drive around. Table MPG Cost per Year in Dollars 10 $2,700.00 15 $1,800.00 20 $1,350.00 25 $1,080.00 30 $900.00 35 $771.43 40 $675.00 45 $600.00 50 $540.00 Use of Words The lower the MPG of a vehicle, the larger the annual cost is to fund the gas for travel. The higher the MPG of a vehicle, the smaller the annual cost is to fund the gas for travel.

Sunday, January 26, 2020

Differences Between Male and Female Gang Members

Differences Between Male and Female Gang Members Eric Diehlmann   Gangs are not a new phenomenon in American society. As early as the late 1700 gangs emerged on the East Coast because of immigration and poverty (Howell Moore 2010). These early gangs helped people to feed their families and build a sense of belonging in a new country. Nowadays not much has changed individuals still join gangs to make money and feel like they belong. These gangs have kept crime alive in the cities where they exist and make it hard for law enforcement to keep crime rates low. In this paper, we will delve into the history of gangs, the activities of the gangs, and the differences between male and female gang members when it comes to membership and the victimization they experience in a gang. In the late 18th century the United States was established as an independent country and cities in the first states were experiencing the beginnings of gangs. These gangs were not seasoned criminals but youth fighting over local territory. In the 1820s organized gangs started to emerge after large scale immigration to the United States and the subsequent poverty and overcrowding that followed. Most of these gangs were initially white (Irish, Italian, German, etc.) but as Latinos and Blacks started to move to the cities in the 1950s the gangs became more racially diverse. The second period of gang growth also saw in increase in Poles, Italians and Jews in the cities which strengthened the gangs of the corresponding ethnicities. By the 1950s youth gangs have disappeared and a migration of Blacks and Latinos came into the city which sparked interracial tensions. White gangs violently resisted racial integration which led Black and Latino gangs to form as protection groups. Some modern-d ay gangs have their roots in penitentiaries where they were formed for protection from other inmates. In the Midwest gangs began similarly to the east where most gangs were white. Most notably Chicago which saw racial tensions between the white, black, and Latino gangs in the 1950s. Due to these tensions the proliferation of Latino and Black gangs occurred (Diamond 2005). As for gangs in the West the first were Latino due to the high Mexican population there. Like the East the first gangs were formed by groups of boys. As time passed these groups of boys became seasoned criminals recruiting others to join for protection and family. The cultural and physical marginalization of the Latino population helped to strengthen the developing gangs in the West where the Latino population was the majority (Howell Moore 2010). The difference between Latino gangs in the west compared to the Latino gangs in the East is that is gangs in the East arose from social disorganization stemming from the influx of immigrants coming through Ellis Island, whereas in the West the gangs arose from ethnic history and an alienation of the Latino culture. The major gangs that we take into consideration are MS 13, Trinitarios, The Aryan Brotherhood, The Bloods, and the Crips. MS-13 is a Latin street gang that has its origins in the poor neighborhoods of Los Angeles in the 1980s and in El Salvador. They span from Central America through Mexico and the United States all the way up to Canada. Their strongest presence is in Washington DC, California, and New York (Adams Pizarro). They originated in Southern California to protect each other from the violence caused by the Mexican Mafia. After time, they formed an alliance with the Mexican Mafia in 1993 which made them an official Southern California gang. To join the gang you have to be of Latin decent and go through an initiation process which involves a thirteen second beating from three older members or if you are female you have the option to be sexed in by having sex with thirteen members of the gang. Each prospective member is also required to do a trial period where they participate in gang activities. MS-13 is most notably known for their weapon of choice a machete, a number of violent acts committed by the gang are done with a machete. MS-13 is split up into cliques that vary in their own structure with larger cliques having a more military style hierarchy and smaller ones having designated leaders called shot callers. All gang members are required to follow the thirteen rules of conduct which include always obeying a superior member order to not saying mierda due the fact that thats what the rival gang the Eighteenth Street Gang calls them. In addition to the thirteen rules they must bring in profit, prove their toughness, and kill on command. Another famous Latin gang are the Trinitarios they were formed in 1989 by inmates in the Rikers Island Correction Facility and was composed of mostly Dominican inmates who sought protection. When the members were released they set up shop in the Washington Heights area of New York City and they are considered one of the fastest growing gangs on the Northeast. The requirements to be in the Trinitarios are that you must be of Dominican decent or affiliation as well as killing somebody or getting stabbed. The leaders from each regional chapter meet up once a year and other than that they all operate independently there are two main leaders but their identities are unknown. They have no alliances with other Latin gangs declare themselves rivals of those gangs. The Aryan Brotherhood is a prison gang that operates both in and out of prison. The gang formed in 1964 in San Quentin prison as a response to newly desegregated prisons, the founders were Irish bikers who sought protection in prison. The requirement to join the Brotherhood is that they must kill another person in a eye drawing fashion or kill a person of another race. Although they dont have as many members compared to other prison gangs the Aryan Brotherhood makes up for it in pure violence and disregard for authority. For example, a member of the Aryan Brotherhood killing a shot caller of a rival gang in the middle of a crowded prison yard with no concern of the repercussions. The Aryan Brotherhood have certain core values like white supremacy and adorn themselves in Nazi symbols like the swastika and SS patches or tattoos, this gang is also known to work with other gangs of varyi ng races which goes to show that making money comes before their racism. The Bloods arose in the early 1970s in response to the Crips gang becoming a powerful gang terrorizing neighborhoods in Los Angeles. There were other African American that arose in response to the Crips and over time these red gangs banded together to form the Bloods. Later on in the 1970s the Bloods and Crips began to divide up into neighborhoods in the Los Angeles area fervently protecting their territory. As time passed and their membership grew the Bloods are spread throughout the country both in states and their respective prison population. The requirements to be in the Bloods are that you must be African American, as well as survive a beat in by elder members of the gang and commit a crime or murder a member of a rival gang. The Crips arose in the late 1960s on high school campuses throughout to Los Angeles area. These groups were later organized into subsets that had their own leaders and hierarchies. T he initiation process for being a Crip is essentially the same for being a Blood, you must get beat in and kill a rival gang member or commit another crime. Now that we have a good background on the history of gangs and the different groups we will go over the types of crimes these gangs commit. The crimes of these gangs are all similar in a sense they are known for drug trafficking, murder, and human trafficking. If we look deeper we can see what makes each gangs crimes unique to them. To start off the MS-13 more specifically deals in drug distribution, murder, rape, prostitution, robbery, home invasions, immigration offenses, kidnapping, carjacking, and vandalism. All the following crimes are usually carried out as violently as possible where violence is necessary. A crime that sets them apart from the other gangs are immigration offenses, since MS-13 is a gang that requires El Salvadorian heritage many of the members go through Mexico to the U.S. where other gang members can get them into the U.S. illegally. The Trinitarios commit similar crimes to MS-13 except for immigration offenses. Since this is originally a prison gang a decent amount of the offenses may happen in penitentiaries. The Aryan Brotherhood commits crimes like the MS-13 and Trinitarios with the exception of racketeering, arms trafficking, inmate prostitution and some dog fighting. They are known specifically for distributing crystal methamphetamine. For the most part crimes happen in the prison system although they also have members that are not incarcerated that commit crimes and smuggle in money into the prison to give to other members. The Brotherhood also make themselves available as hitmen for hire for the right price. The Brotherhood mostly focuses on seriously organized crime activities which sets them apart from most gangs where the thing that they are about most is territory and not making money. The Bloods and Crips Gang activities are like the MS-13 and Trinitarios. Both gangs made large amounts of money during the crack-cocaine epidemic in Los Angeles and routinely rob and murder innocent people or rival gang members. When most people think of a gang member they often think of male members but there are many female gang members as well. Although they only account for usually 11% of gang member ship according to a study conducted by the Office of Juvenile Justice and Delinquency Prevention. Since females in gangs are a small minority of the total gang membership we will look at what gangs females are predominantly in. Female gang members can be separated into 3 types, mixed membership gangs where members can be male or female, auxiliary gangs, where a group of females works with a male dominated gang and finally female only gangs. Per the study Gender Dynamics in Youth Gangs: A Comparison of Males and Females Accounts by Jody Miller and Rod K. Brunson they found that females most likely found themselves associated with mixed gangs or auxiliary gangs. When a female is in a gang they are found to assume one of two roles the tomboy or the sex object. The tomboy role is like the male members role in th e gang but is not usually accepted due to the male members viewing it as outside of the normal female behavior. The sex object role is obvious, the male members use a female for sexual purposes as well as using them to entrap male rival gang members and conceal weapons or drugs. In both roles, the females wanted to have the respect of their male peers. There were interesting observances of how a female presence would deter violent acts even in all male gangs. One of the all-male gang members explains Girls keep people from doin things and he goes on to tell a story about how a girl that he used to talk to hid his gun from him an attempt to stop him from getting vengeance on a rival gang member that shot his partner. Miller and Brunson g on to summarize this by stating Young womens presence gave these young men an excuse for avoiding violence, even though they depicted girls as only good for sex.. When looking at the activities that girls in gangs commit one member explains that his fellow member Tia mostly sold drugs and partied with the other members but did not participate in activities that included violence like drive bys and other confrontations with rival gangs. If a girl was involved on a violent act it was fighting another rival female member. When all the members were asked how they protected other members most of the subjects responded that guns were the primary source of protection. It was noted that girls just said guns while boys listed the types of firearms given to the members. A major difference between boys and girls when it came to weapons was that when the girls were asked what kind of weapons girls carried on them 70 percent stated they carried knives or similar instruments while 26 percent carried guns. As for inter-gang relationships between boys and girls it seems that in mixed gangs members for the most part had a sexual relationship with the other opposite sex members since dating can cause unwanted drama and fighting within the gang. As for all male gangs, they will have similar relationships with girls that hang out with the gang where they are only viewed as sex objects. The most apparent example of this sexual exploitation is seen when the initiation process of sexing in is used on new female recruits. If a female member is sexed in usually they do not receive any respect within the gang and are only viewed as sex objects. It was noted that if a female did associate with a mixed gender gang instead of a all-male gang they were afforded protect ion and some status within the gang. There are differences between how female and male members are attacked by other rival gangs. Male and female members both acknowledged that it is easier for males to be targeted by rivals than females mostly because females are allowed to wear whatever colors they want and are not assumed to be in a gang. There was a specific danger for female gang members, being kidnapped and sexually assaulted or beaten by rival gang members to make a point. For the most part females did not agree that they experienced the same amount of dangers that males face being in a gang. It is noted that both male and females agreed that once a violent situation came around the females are not included or they leave the scene. From the interviews with the gang members on their views on gender specific victimization all accounts had the idea that boys were more likely to experience lethal violence and girls were more likely to experience sexual violence. In summary, we can see that gangs have a rich culture in the United States dating back to when the first immigrants settled here. Although the gangs vary by ethnicity it seems that people join gangs for protection, to have some semblance of a family, or to make a living. The crimes of these gangs can vary but all of them commit violent crimes and sell drugs other illegal substances. As far as gender is concerned it is shown that females make up a small amount of membership in gangs and they usually do not participate in violent life threatening acts but they help distribute drugs and lure rival gang members. Just because female gang members arent involved in violent crimes does not mean that that are at less of a risk of danger. Females are at risk of being kidnapped and sexually or physically assaulted by rival gang members to make a point whereas male gang members are at risk of life threatening altercations with rival gang members. Works Cited: Adams, Jennifer J., and Jesenia M. Pizarro.MS-13 Gang Profile(2009): n. pag.MS-13 Gang Profile. Journal of Gang Research, Summer 2009. Web. 1 Mar. 2017. Aryan Brotherhood.Aryan Brotherhood. Southern Poverty Law Center, n.d. Web. 01 Mar. 2011 Diamond, Andrew J. Gangs.Gangs. Chicago Historical Society, 2005. Web. 01 Mar. 2017. Dun, J. (n.d.). Los Angeles Crips and Bloods: Past and Present. Retrieved March 02, 2017, fromhttps://web.stanford.edu/class/e297c/poverty_prejudice/gangcolor/lacrips.htm Howell, James C., and John P. Moore. The History of Street Gangs in the United States: Their Origins and Transformations.History of Street Gangs in The United States(2010): n. pag.History of Street Gangs in The United States. U.S. Department of Justice, May 2010. Web. 1 Mar. 2017. Miller, Jody, and Rod K. Brunson. Gender Dynamics in Youth Gangs: A Comparison of Males and Females Accounts.Justice Quarterly17.3 (2000): 419-48. Web. Olmstead, Scott.Organization Data Sheet: Los Trinitarios Author: Scott Olmstead Review: Phil Williams A. When the Organization Was Formed + Brief History(n.d.): n. pag.Los Trinitarios. Pittsburgh University, May 2012. Web. 1 Mar. 2017. Survey Results: Gang Member Demographics, Sex.Survey Results: Gang Member Demographics, Sex. Office of Juvenile Justice and Delinquency Prevention, 1996. Web. 13 Mar. 2017.